5 thoughts on “What about the future prospects to want to make jewelry e -commerce?”
Lucille
Jewelry is moving because of its beauty. In the era of graphic and text, both e -commerce and WeChat have a fatal disadvantage, that is, the characteristics of jewelry and jade cannot be fully displayed. Live broadcast allows the audience to see the jewelry more directly and better display the products in all aspects. At the same time, interaction with real people can more effectively solve communication problems and increase trust, thereby solving long -term trust problems in the jewelry e -commerce industry. The cost of jewelry live broadcast is lower than other jewelry sales methods, and the cost of live broadcast is lower. You don't need to store the goods yourself, you don't need to build a platform yourself, nor do you need to take pictures and edit pictures. The cost of the live broadcast is very low, only one phone is required. It is very convenient for individuals and merchants to do jewelry live, and the threshold is very low.
The live broadcast atmosphere of jewelry is more mature. With the development of the entire live broadcast form, the atmosphere of jewelry live broadcast is also more mature. From the perspective of consumers, more and more people who like to stay at home have indirectly contributed to the habit of live shopping. From the perspective of the live broadcast platform, many platforms have launched jewelry live broadcast. In addition to Taobao, Douyu, Douyu, Cool Dog, YY, Yizi.com and other jewelry live services, NetEase, Dongdong, Tencent, Xiaohongshu, JD.com, etc. have also opened jewelry live services. YY has launched a special jewelry live APP; as far as the entire jewelry industry is concerned, many jewelry merchants also recognize the jewelry live model, and even some big brands have entered the live broadcast mode, such as. Zhou Dasheng, China Gold, Lao Fengxiang and so on. In the future, the industrial belt that is based on origin and integrates the industrial chain will be gradually formed, and the protection of consumers will be strengthened. The editor's detailed interpretation of the problem, I hope it will be helpful to everyone. If there are any problems, you can leave me a message in the comment area. You can comment with me. If there is something wrong, everyone can also Duoduo interacts with me. If everyone likes the author, everyone can pay attention to me. Your like is the greatest help to me. Thank you.
The main listed companies in the jewelry industry: Chow Tai Fook (01929.HK), Lao Fengxiang (600612), Mingpai Jewelry (002574), Laoshen Tongling (603900), Chao Hongji (002345), etc. Online operating income, main brand e -commerce sales, live e -commerce market size, major brand live broadcast influence, etc. The development history of jewelry e -commerce in my country has developed more than ten years. With the increasing competition in the industry and the industry The further strengthening of the norms, coupled with the rise of live e -commerce in recent years, the development environment of domestic e -commerce is better. More jewelry companies have begun to lay out online business. my country's jewelry industry is entering a new stage of development. The online channel operating income increased 2020 The new crown epidemic broke out globally, accelerating the trend of online retail industry, and the jewelry industry is no exception. From 2018-2020, China's major jewelry companies' online channel operating income continued to increase, reaching 7.12 billion yuan in 2020, a growth rate of 17.7%, a significant increase from the previous year. Note: Statistics only the brand -type A -share and Hong Kong stock market jewelry companies released by the China Treasure Association as of the end of 2020. There are 9 A shares and 7 Hong Kong stocks. Among them, Eldie, Lao Fengxiang, Yuyuan Co., Ltd., Xie Ruilin, Jingfu Group, and Hong Kong Resource Holdings did not announce the scale of online jewelry business alone and are not statistical; Chahongji only couples with online self -operated business and offline business. Three -party online platform business revenue. With the booming development of jewelry e -commerce, major brands have entered the e -commerce business. By opening flagship stores on Taobao and JD platforms, establishing self -operated e -commerce websites, and in WeChat malls such as WeChat Mall. Specifically, in various brands, in 2020, the major jewelry brands in the mainland e -commerce channel sales revenue, Chow Tai Fook led with 2.621 billion yuan, and the operating income of e -commerce business accounted for 4.2%of its total revenue. The second and third -ranking Zhou Shengsheng and Zhou Dasheng online business accounted for 13.35%and 19.10%, respectively, and will continue to increase in the future. The rapid rise of live broadcasts The high -speed development of the e -commerce industry has also made online live e -commerce rising rapidly in China, becoming a new outlet. As a new type of sales method, live broadcast e -commerce is explained to the products such as online celebrities, professional anchors, and stars through platforms such as Douyin, Taobao, Kuaishou, and on the one hand, which closes the distance between the buyer and the product. Come and watch the purchase; on the other hand, cooperate with the discounts and coupons of promotion to make the price lower than usual, thereby attracting more consumers to place orders. Data show that from 2017-2020, the scale of my country's live broadcast e-commerce market has exploded, from 19 billion yuan to 961 billion yuan in 2020, an increase of nearly 50 times. It is estimated that the scale of my country's live broadcast e -commerce market will reach 1659.4 billion yuan in 2023. It, according to fruit set data, among the sales of various types of goods and goods in 2020, jewelry accessories ranked sixth, accounting for 6.5%; Second, it is second only to men's and women's clothing. Note: The statistical platform includes Taobao Live, Douyin, and Kuaishou. Only the sales data of active anchor live broadcast and cargo products. In influence rankings, the strongest influence of live broadcasts and cargo in major jewelry brands in 2020 is Chow Tai Sheng, with an influence index of 84.13. Brands with influence above 80 include Zaki, Chow Tai Fook, Swarovski, and Chinese gold. They are among the best in terms of number, live broadcasts, live sales, and live sales. In summary, my country's jewelry industry in accordance with the trend of the online market of retail industry has increased significantly in recent years. The sales volume is ranked sixth, and the number of times is ranked second. Specific to major brands, Zhou Dafu, Zhou Shengsheng, Chow Tai Sheng and other online businesses are particularly prominent.
It is not particularly good, because the e -commerce economy has developed rapidly, but jewelry is likely to have counterfeit and shoddy products. Many people will not buy jewelry online, because the situation of being deceived is very serious.
The future prospects are very good, because people's lives are better now and their material conditions are superior. Most people will choose some expensive luxury goods.
The future development prospects are very broad. This market and industry will involve a lot of financial knowledge to learn, so it is also very difficult.
Jewelry is moving because of its beauty. In the era of graphic and text, both e -commerce and WeChat have a fatal disadvantage, that is, the characteristics of jewelry and jade cannot be fully displayed. Live broadcast allows the audience to see the jewelry more directly and better display the products in all aspects. At the same time, interaction with real people can more effectively solve communication problems and increase trust, thereby solving long -term trust problems in the jewelry e -commerce industry.
The cost of jewelry live broadcast is lower than other jewelry sales methods, and the cost of live broadcast is lower. You don't need to store the goods yourself, you don't need to build a platform yourself, nor do you need to take pictures and edit pictures. The cost of the live broadcast is very low, only one phone is required. It is very convenient for individuals and merchants to do jewelry live, and the threshold is very low.
The live broadcast atmosphere of jewelry is more mature. With the development of the entire live broadcast form, the atmosphere of jewelry live broadcast is also more mature. From the perspective of consumers, more and more people who like to stay at home have indirectly contributed to the habit of live shopping. From the perspective of the live broadcast platform, many platforms have launched jewelry live broadcast. In addition to Taobao, Douyu, Douyu, Cool Dog, YY, Yizi.com and other jewelry live services, NetEase, Dongdong, Tencent, Xiaohongshu, JD.com, etc. have also opened jewelry live services. YY has launched a special jewelry live APP; as far as the entire jewelry industry is concerned, many jewelry merchants also recognize the jewelry live model, and even some big brands have entered the live broadcast mode, such as. Zhou Dasheng, China Gold, Lao Fengxiang and so on. In the future, the industrial belt that is based on origin and integrates the industrial chain will be gradually formed, and the protection of consumers will be strengthened.
The editor's detailed interpretation of the problem, I hope it will be helpful to everyone. If there are any problems, you can leave me a message in the comment area. You can comment with me. If there is something wrong, everyone can also Duoduo interacts with me. If everyone likes the author, everyone can pay attention to me. Your like is the greatest help to me. Thank you.
The main listed companies in the jewelry industry: Chow Tai Fook (01929.HK), Lao Fengxiang (600612), Mingpai Jewelry (002574), Laoshen Tongling (603900), Chao Hongji (002345), etc.
Online operating income, main brand e -commerce sales, live e -commerce market size, major brand live broadcast influence, etc.
The development history of jewelry e -commerce in my country has developed more than ten years. With the increasing competition in the industry and the industry The further strengthening of the norms, coupled with the rise of live e -commerce in recent years, the development environment of domestic e -commerce is better. More jewelry companies have begun to lay out online business. my country's jewelry industry is entering a new stage of development.
The online channel operating income increased
2020 The new crown epidemic broke out globally, accelerating the trend of online retail industry, and the jewelry industry is no exception. From 2018-2020, China's major jewelry companies' online channel operating income continued to increase, reaching 7.12 billion yuan in 2020, a growth rate of 17.7%, a significant increase from the previous year.
Note: Statistics only the brand -type A -share and Hong Kong stock market jewelry companies released by the China Treasure Association as of the end of 2020. There are 9 A shares and 7 Hong Kong stocks. Among them, Eldie, Lao Fengxiang, Yuyuan Co., Ltd., Xie Ruilin, Jingfu Group, and Hong Kong Resource Holdings did not announce the scale of online jewelry business alone and are not statistical; Chahongji only couples with online self -operated business and offline business. Three -party online platform business revenue.
With the booming development of jewelry e -commerce, major brands have entered the e -commerce business. By opening flagship stores on Taobao and JD platforms, establishing self -operated e -commerce websites, and in WeChat malls such as WeChat Mall. Specifically, in various brands, in 2020, the major jewelry brands in the mainland e -commerce channel sales revenue, Chow Tai Fook led with 2.621 billion yuan, and the operating income of e -commerce business accounted for 4.2%of its total revenue. The second and third -ranking Zhou Shengsheng and Zhou Dasheng online business accounted for 13.35%and 19.10%, respectively, and will continue to increase in the future.
The rapid rise of live broadcasts
The high -speed development of the e -commerce industry has also made online live e -commerce rising rapidly in China, becoming a new outlet. As a new type of sales method, live broadcast e -commerce is explained to the products such as online celebrities, professional anchors, and stars through platforms such as Douyin, Taobao, Kuaishou, and on the one hand, which closes the distance between the buyer and the product. Come and watch the purchase; on the other hand, cooperate with the discounts and coupons of promotion to make the price lower than usual, thereby attracting more consumers to place orders.
Data show that from 2017-2020, the scale of my country's live broadcast e-commerce market has exploded, from 19 billion yuan to 961 billion yuan in 2020, an increase of nearly 50 times. It is estimated that the scale of my country's live broadcast e -commerce market will reach 1659.4 billion yuan in 2023.
It, according to fruit set data, among the sales of various types of goods and goods in 2020, jewelry accessories ranked sixth, accounting for 6.5%; Second, it is second only to men's and women's clothing.
Note: The statistical platform includes Taobao Live, Douyin, and Kuaishou. Only the sales data of active anchor live broadcast and cargo products.
In influence rankings, the strongest influence of live broadcasts and cargo in major jewelry brands in 2020 is Chow Tai Sheng, with an influence index of 84.13. Brands with influence above 80 include Zaki, Chow Tai Fook, Swarovski, and Chinese gold. They are among the best in terms of number, live broadcasts, live sales, and live sales.
In summary, my country's jewelry industry in accordance with the trend of the online market of retail industry has increased significantly in recent years. The sales volume is ranked sixth, and the number of times is ranked second. Specific to major brands, Zhou Dafu, Zhou Shengsheng, Chow Tai Sheng and other online businesses are particularly prominent.
It is not particularly good, because the e -commerce economy has developed rapidly, but jewelry is likely to have counterfeit and shoddy products. Many people will not buy jewelry online, because the situation of being deceived is very serious.
The future prospects are very good, because people's lives are better now and their material conditions are superior. Most people will choose some expensive luxury goods.
The future development prospects are very broad. This market and industry will involve a lot of financial knowledge to learn, so it is also very difficult.